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Do you enjoy writing, have an eye for visuals, and want to enhance digital marketing with AI? At Obelisk, you’ll translate your expertise in learning and HR into content and campaigns that attract the right clients. You’ll help shape the direction and bring ideas to life.
Full-time • 4/5 negotiable • Learning & HR
Do you enjoy writing, have an eye for visuals, and want to enhance digital marketing with AI? At Obelisk, you’ll translate your expertise in learning and HR into content and campaigns that attract the right clients. You’ll help shape the direction and bring it to life.
Obelisk supports organizations with soft skills training, leadership development, team coaching, and HR and L&D guidance. You’ll work alongside the managing director, learning advisors, trainers, operations, quality, and external partners to achieve shared organizational goals.
• You’ll work closely with the sales coordinator and the managing director. You’ll analyze incoming inquiries—including which channels they come from and which industries they represent. These insights will inform your marketing strategy and campaigns.
• One learning advisor serves as your dedicated subject-matter partner: providing L&D and HR expertise, helping to develop content, reviewing it, and brainstorming. Together, you’ll ensure a strong connection to the workplace.
• You translate the organizational and sales strategy into a marketing plan: positioning, product offerings, priority sectors, target audiences, and channels.
• Through customer interviews and focus groups, you’ll explore needs, learning preferences, and media usage, including among younger generations. You’ll translate sector-specific differences into personas, messaging, and a tailored approach.
• You manage the annual budget. Together with the managing director, you set the parameters; within those parameters, you independently select initiatives based on impact and cost. You monitor expenses and discuss any significant shifts.
• You create website content, customer case studies, newsletters, and social media posts based on practical insights. You oversee the schedule and tone of voice, verify facts, and coordinate publication approvals.
• You'll develop video marketing: coming up with formats, preparing interviews and shoots, editing and adding subtitles to videos, with a focus on video and audio quality.
• You ensure consistency in aesthetics and brand identity: composition, typography, photography, visuals, and profile photos all come together to form a cohesive whole.
• You use AI for research, ideas, copy, visuals, and processes. You ensure quality and brand recognition and explore which new applications are viable.
• You automate repetitive tasks and share guidelines, templates, agents, and skills in our AI work environment. You make them accessible so that colleagues can continue working independently.
• You use Teamleader data to segment customers by industry, role, interest, and customer stage. You tailor your message, channel, and timing, and build email funnels around downloads, guides, and practical tools, leading up to an appropriate sales outreach.
• You will coordinate with marketing partners, including JGIT for SEO, SEA, and technical support. You will provide briefings and monitor planning, execution, and results, including discoverability in AI-driven search experiences.
• Your dashboard links website visits, downloads, and trade show leads to inquiries, calls, quotes, and customers. You track conversion rates and quality by channel and industry, evaluate trade show costs against demonstrable returns, and make adjustments based on sales feedback.
• You’ll guide the team toward a marketing vision and help colleagues publish high-quality posts. You’ll provide coaching on angle, text, imagery, and tone of voice, offering feedback and reusable templates.
• You coordinate campaigns, input, and approvals, and align marketing with the priorities discussed in the core team meetings. Together with Operations and Quality, you ensure that messaging aligns with service offerings, capacity, and quality. Customer feedback helps you improve.
• You showcase what it’s like to work at and with Obelisk through stories, job postings, and communications aimed at future employees and freelance trainers and coaches.
• You attend trade shows, L&D and HR events, and keynote presentations to gain market and competitive insights and gather content. You identify opportunities for Obelisk as a speaker, partner, or exhibitor and discuss them with the managing director.
• You’ll handle event communications and materials, such as banners for trainers, and help brainstorm ways to ensure appropriate visibility—for example, at a running race. Together with your colleagues, you’ll organize after-work gatherings, Halloween or Christmas parties, and gifts for employees, freelance partners, and clients.
• Practical digital marketing experience, preferably in B2B. You can run campaigns independently, interpret results, manage budgets, and set priorities.
• Strong, proper Dutch and a passion for writing. You can make content clear and tailored to the target audience. An affinity for L&D and HR is a major plus; French and English are also pluses.
• Experience with email marketing, funnels, online advertising, and CRM segmentation. You understand SEO and SEA and actively use AI and automation.
• An eye for aesthetics, design, and corporate identity. You can record and edit short videos, or you have a solid foundation in this area that you want to build upon.
• An independent yet team-oriented approach: you seek input, provide feedback, set agreements, and contribute to the collective outcome. You stay up to date on marketing trends and customer needs.
An example of the variety. Campaigns, meetings, and events set the pace; you combine focused work with collaboration and market engagement.
• Together with the sales coordinator, you review the lead flow in Teamleader: sources, industries, customer inquiries, and conversion rates. Together with the managing director, you determine which marketing campaigns to adjust.
• You’ll brainstorm with your assigned learning advisor, interview a trainer, and create a client story and a short video. Your mentor will review your work.
• You’ll build a sector-specific campaign using Teamleader, test the download and funnel, and coordinate with Sales and JGIT. Senior coaching may follow.
• At an L&D event, you’ll gather market insights and content, research competitors and speaking opportunities for Obelisk, and prepare questions for a focus group.
• You discuss conversion and stock market results, meet with the core team, mentor a colleague on a project, and work together to organize an after-work event or a small gift.
• Ownership of marketing, budgetary flexibility, and direct communication with the managing director and your dedicated learning advisor.
• Opportunities for professional growth, with appropriate guidance and, if necessary, coaching from a senior marketing professional.
• A full-time marketing position; a 4/5 schedule is negotiable. We’ll discuss the terms of employment and compensation during the initial interview.
This job posting describes what Obelisk is looking for. Tell us which tasks align with your talents and where you would shift the focus. We welcome critical questions, feedback, and alternative suggestions.
Together, we’ll find a role that motivates you and supports our organizational goals. We can divide responsibilities within the team, with clear agreements regarding the necessary expertise. The role isn’t set in stone.
Please send your resume or LinkedIn profile and a brief cover letter to info@obelisk.be, addressed to the managing director. Include examples of copy, campaigns, or videos that showcase your contributions and, if applicable, your approach to AI. We’d love to hear how you would approach this role.
