Customer-oriented communication

Learn to respond to customer needs with confidence and resilience

Develop a customer-focused attitude

Make quicker assessments of customer needs

Get more confident in communication to the side

87%

of participants experience more self-confidence when dealing with difficult customers.

Satisfied customers
4.4
/5
Joke Droeshout
Joke Droeshout
trainer - supervisor

Free intake interview





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Customized learning pathway
Live, digital or hybrid
Choose your own start date
Available in NL, FR and EN
Price on request
On location or at Obelisk

In customer orientation, everything starts with the needs of the customer. In short, you prioritize customer satisfaction: providing service or assistance always comes first in customer orientation. This does not mean that you always have to satisfy the customer's needs. Signaling the wishes and underlying needs of the customer, anticipating those wishes and acting accordingly, that is customer focus. And so that's what we're going to work with in a customer orientation course.

Who is this learning track for?
For employees and managers.

After this learning track:

  • Can detect a customer's needs more easily.
  • Know how to respond to these needs and respond appropriately.
  • Are customer conversations completed faster.
  • Does the number of "troublesome customers" decrease significantly.
  • Do you possess a customer-oriented attitude.
  • Can make a quicker assessment of the customer's needs.
  • Is there a noticeable positive effect on customer conversations.
  • Have tools and checklists that you can immediately put into practice.

Our trainers take your organizational context into account and incorporate concrete and realistic situations into the program. Evidence-based, practice-oriented, motivating and highly customized, that typifies a learning program in soft skills by Obelisk. 

Our trajectories always proceed in three phases. More info can be found in the case at UHasselt.

2 examples of our client learning programs.

Sample track 1: Customer-centered communication and handling difficult customers with self-insight

Day 1: Recognizing customer needs and communicating effectively

  • Detecting the customer's need
  • Practice on communication skills that are important if you want to communicate customer-focused such as showing understanding, actionable language, clarity and clarification

Day 2: Understanding yourself and dealing with difficult clients

  • Understanding your own strengths and pitfalls
  • Dealing with difficult customers

Sample track 2: Understanding customer needs and successfully dealing with difficult customers

Day 1: Recognizing customer needs and communicating effectively

  • Detecting the customer's need
  • Practice on communication skills that are important if you want to communicate customer-focused such as showing understanding, actionable language, clarity and clarification

Day 2: Dealing smartly with challenging customers.

  • The ABCs of difficult customers
  • Dealing with difficult customers

Big theoretical blocks? Not so. At Obelisk, practice and experience take center stage, while theory stays in the background. Our hands-on approach lets participants apply theory directly for maximum transfer.

The customer triangle Philip Van Kelst
'Customer focus' training becomes deeply embedded, case customer service LIDL

Customers are daring to stand up for themselves more: they want the right information, they ask for quick actions and they want to feel heard. LIDL was looking for training in customer-oriented communication with the following goals:

  • Sharpen existing skills in customer focus. These are skills such as: setting boundaries in an assertive manner, maintaining patience, gaining more control over the conversation and interrupting talkative customers with appropriate empathy.
  • Meeting the needs of customers.
  • Shortening customer conversations.‍
  • And keep customer satisfaction as the highest priority.

In addition, LIDL was looking to deeply embed customer centricity in the "customer service" department. With the specific question: "Design a learning path in customer-oriented communication that is followed and supported by all employees (from manager to team leader to employees). A path that is firmly anchored, with attention to the LIDL language and culture in all phases. And oh yes, the training should certainly not be too philosophical and theoretical: we want practical and concrete tools and lots of room to practice, practice and practice again."

Read the full case

Live

Customer Orientation training can take place at various locations, tailored to the needs of the participants. Our primary location is our headquarters in Leuven, Grauwmeer 1. In addition, we offer the possibility of conducting the training on-site at the client's premises, or at other suitable workshop or training venues nearby.

During the intake meeting, we will discuss the most appropriate location for your team. This can range from a quiet, green setting where participants can walk around during a break, to a more formal setting appropriate for a professional meeting.

Discover five inspiring training locations recommended by our trainers here.

Online or hybrid

Obelisk believes in the power of hybrid solutions, the combination of offline and online. Our hybrid courses are not a "copy-paste" of classroom training. They are adapted to new realities and our coaches retrained. The result is a complete hybrid package with the best of both worlds, online and offline.

During an introductory meeting, we identify your questions, expectations and the unique context of your organization. This is how we ensure that our offer perfectly matches your needs.
Based on this first meeting, we work out a tailor-made offer, which we send to you by email or come to explain it in person. After your approval, we start designing the learning trajectory and planning the next steps, always in close consultation with you to optimally align the trajectory with your needs and goals.

‍Request here request your quote

"What I really got out of this course is how your communication can make a difference. I learned how to better respond to what the client really needs and make my explanations much clearer and more to the point. Especially practicing with the actor was super valuable, because now I am much more confident in conversations, even if the client is a bit more difficult."

Victor, IT consultant

Supervisors

Goele Vanhelmont
Goele Vanhelmont
trainer - supervisor
Joke Droeshout
Joke Droeshout
trainer - supervisor

Contact us

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